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Sears (1930s)

Sears, Roebuck and Co. was founded in 1886 by Richard Sears and Alvah Roebuck as a mail-order company. The duo started their venture with a small investment of $5,000, selling watches and jewelry.

In the following years, Sears and Roebuck expanded their inventory, offering everything from clothing and home goods to farm equipment and automobiles.

By the early 20th century, Sears had become one of the largest retailers in the United States, with a catalog that was eagerly anticipated by millions of Americans.

The company’s success was due in large part to its innovative approach to marketing and sales. Sears developed a sophisticated direct-mail system, which allowed customers to order products from the comfort of their own homes, and a network of regional warehouses, which made it possible to deliver goods quickly and efficiently.

In 1925, Sears opened its first retail store, and over the next few decades, the company continued to expand its physical footprint, eventually becoming a fixture in shopping malls across the country.

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